Q&A: Rhys Rich
Taupō-born, Wellington-based contemporary RnB/alt hip-hop artist Rhys Rich is a star on the rise. Known for his distinctive, raw and smokey vocals, he’s supported the likes of renowned NZ artists Ladi6, Raiza Biza, and Niko Walters on tour. Now, he chats to us about his latest celebratory single “No Confetti”, produced by none other than kiwi legends Balu Brigada.
We’d love to know a little bit about your musical journey so far from when you first started creating music, producing and rapping!
Back in 2011, I began production on Fruity Loops in dreams of being an international DJ - I was absolutely obsessed with everything the DAW had to offer. My journey with singing only began shortly after moving back to New Zealand in 2016. I noticed a lot more when listening to songs after I had been producing for a while, not only was I imagining more instruments to add, I could hear and see lyrics too.
We’re bumping your latest single “No Confetti”! Can you tell us a little bit about the meaning behind this track and what inspired you to write it?
I think what inspired the track is my current situation with life and music. Contrary to the name, it's definitely a song of celebration, not a massive one but just between those who have helped me stay faithful and get to where I am today.
What was your main highlight working on this track?
This is actually the first track I've released where I had no hand in the production, I gladly got to sit back and write. The highlight would be working with Balu Brigada, we have some godly chemistry together and “No Confetti” shows just that.
We’re so pumped to hear more of your music! What can you tell us about your upcoming tracks?
The next few involve a lot more singing, and thankfully some amazing visual content to back it up!
Who are your biggest inspirations in music?
Tyler, The Creator, Smino, and Ari Lennox are all massive inspirations right now, mainly because you can hear how controlling and defiant they are creatively.
If there’s anything you could change about the current music industry, what would it be and why?
I think one change for me would be how format everything is. Of course there are guidelines within any career path, but when it comes to artistic work, we should be pursuing whatever we deem “creative” as there is no right way.
Who are some of your favourite NZ artists right now and are there any songs in particular that you love or connect with?
LA Women, Neko, Eno x Dirty and big ups the homie Muroki’s new track “Wavy”, that shit is timeless!
What do you love most about living in New Zealand? Do you have any favourite places to travel to or local spots to visit?
After living in the Australian desert for 16 years, I appreciate every square inch of Aotearoa, although Taupo has to be my favourite spot. Bro can swim out 10km’s and still no sharks!
What are some of the biggest lessons you’ve learnt in your career so far?
No one will ever understand your passion as much as you. I think it's so important that you’re your own biggest fan and critic.
Lastly, if you could say one thing to every person in the world, what would it be?
As my Nan would say, take time with what you love and regret nothing.
Thanks so much Rhys Rich! Make sure to keep up with him on Instagram, Facebook, Spotify & Apple Music.
